VP Exec says Grammy Reggae category "never reflects what’s going on"

“For 25 years it seems the same people get nominated and win the award. It never reflects what’s going on. Everybody’s been grumbling about it for years. About four years ago I started to investigate it and found out we don’t have a lot of people in our genre that are actually voting. For the lack of a better analogy, [the typical voter] is a white guy from Minnesota and he’s looking at the list [of eligible albums] going, ‘Oh Mavado, Busy Signal, Beres Hammond, Etana, ooh Black Uhuru, I loved ‘em in ‘72.’ Click. He’s just going with people he knows. He doesn’t have a clue who Busy Signal or Mavado is.”

                     - Cristy Barber vice-president of marketing and promotions at VP Records.

Spotted over at: Seen-Site