Friday, February 12, 2010

Drake Unleashes the Spark.

In case you missed Drake's Sprite commercial during the Superbowl, here it is.

Drake's Sprite "Spark" Commercial from nation on Vimeo.

The "Spark" campaign is an integrated marketing effort that includes TV, digital, out-of-home and mobile applications. "Spark" will consist of two stages -- one focused on music and a second on film. The campaign will be comprised of innovative commercials featuring Drake as well as film director Rik Cordero and China-based singer/songwriter Jay Chou; the Sprite "Spark" Music Project, an online interactive music mixer that enables people to make their own tunes and/or remix music from Drake with music from emerging artists around the world, which is launching in March; and the Sprite "Spark" Film Project, due to launch in April, will provide people with the tools and content to edit their own 45-second animated films.
Drake is also partnering with Sprite for its "Step-Off" competition in Atlanta, which awards $1.5 million in college sponsorships. The program has been running since last fall and takes place at historically Black colleges. Drake will be a judge and will also perform at the finale.
Additionally, Drake will also judge and perform as part of the first-ever Sprite Slam Dunk Showdown being held on Feb. 12 as part of this year's NBA All-Star game. Drake will judge alongside NBA player LeBron James and former NBA player Darryl Dawkins. He will perform live after the Sprite Slam Dunk Showdown. 
via - Billboard 
 Shoutout to Nation

2 comments: said...

this video is on rotation in my daughters bedroom, therefore i am sick of hearing it!

On a serious note, i admire him and his work ethics, from Degrassi to Young Money, he is on his grind, you have to respect someone who won 2 Grammy without even having an album out, plus he kind of cute, meowwwwwwwwww

Miss Medi DiJah said...

LOL, video is in rotation in my room too =).

I too admire this kid's drive. Dammit everyone did everything he's doing with a deal, and he damn near did everything without a deal, gotta give him props.

BTW Mal he didnt win the Grammy, Jay-Z won in both categories I believe...but still Grammy nominated with no official album. PROPS!