Drake's Sprite "Spark" Commercial from nation on Vimeo.
The "Spark" campaign is an integrated marketing effort that includes TV, digital, out-of-home and mobile applications. "Spark" will consist of two stages -- one focused on music and a second on film. The campaign will be comprised of innovative commercials featuring Drake as well as film director Rik Cordero and China-based singer/songwriter Jay Chou; the Sprite "Spark" Music Project, an online interactive music mixer that enables people to make their own tunes and/or remix music from Drake with music from emerging artists around the world, which is launching in March; and the Sprite "Spark" Film Project, due to launch in April, will provide people with the tools and content to edit their own 45-second animated films.
Drake is also partnering with Sprite for its "Step-Off" competition in Atlanta, which awards $1.5 million in college sponsorships. The program has been running since last fall and takes place at historically Black colleges. Drake will be a judge and will also perform at the finale.
Additionally, Drake will also judge and perform as part of the first-ever Sprite Slam Dunk Showdown being held on Feb. 12 as part of this year's NBA All-Star game. Drake will judge alongside NBA player LeBron James and former NBA player Darryl Dawkins. He will perform live after the Sprite Slam Dunk Showdown.
via - BillboardShoutout to Nation